Conceptual Ad Copy

This is where I let my imagination go wild.

Each of the following ad copy pieces are fictional and exist to demonstrate my versatile voice across different industries. Before crafting services and products for these conceptual brands, I make sure to ask myself a few questions:

What do I need—not want—to say? (Everyone has an opinion, but do they offer a solution?)

Who do I want to reach with this ad? (More specifically, what personality and behavioral traits?)

What kind of voice will sell my words? (Encouraging? Authoritative? Humorous?)

Beneke Academy | Educational Brochure

The Product: Private high school with STEM focus.

The Audience: Parents of middle school students with a passion for math and science.

The Brand: Professional, fact-driven, and authoritative, yet accessible.

The Strategy: Increase inquiry rates and enrollment by establishing immediate academic credibility. The copy must sound as disciplined and rigorous as the curriculum itself. Using a Headmaster persona over a formal corporate voice as well as pronouns such as “we” and “our” builds trust and community.